Fila issue Collabo…
Fendi revealed early this year that there was the possibility of working with the vintage streetweat apparel company Fila in an effort to launch a collaborative release. Well we didn’t know the collabo would of been as costly as Fendi has priced their latest release. According to the Fendi site the plain white logo Fendi tee is worth $770.00. The updated assortment of collaborative Fila items to be included among part two of the luxury label’s fall 2018 drop has made its way across sites and available on the Fendi homepage.
The collaboration adopted the ‘Fila’ brand logo to replace their iconic ‘double F’ logo that is labeled throughout every piece of items released.
The collabo products are marked by a hybrid ‘Fendi/Fila’ logo designed by Hey Reilly who was hired to revamp the street presentation. The British illustrator spent most of his time known for playfully commenting on designer logos and packaging . Fila the company was launched in 1911 originally created as an underwear manufacturer. The latest capsule collaboration includes black and white issued chunky sneakers, waistbag, backpack with the Navy/Red Fila x Fendi logo, wallet, tie, plus furry pool slide, dad caps, among other items. The second-half of the Fendi x Fila collection will be available in Fendi stores staring October 16, 2018.
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