As Instagram hits a milestone during the month of June, acquiring their one billionth user on the free social media app (up 200 million from previous reports), I believe it is also worth mentioning the release of Instagram Lite. The “lite” app, as they call it, is a slimmed down version for Android only. According to Instagram, the release of the slimmed down app targets a specific and weird-worded demographic. In a statement, it was their take on targeting “emerging marketings.” Still maintaining its free sign-in feature, the intended demographic described by Instagram is just a fancy way of saying that they are targeting the poverty stricken communities. Often untapped and under-appreciated, I do think the intentions are fair. I also believe the “lite” app is a two prong win for the Facebook owned tech company and for those affected by poverty and other social impaired issues.
The original Instagram app on the Android market comes in with a size average of 32 megabytes. The slimmed down version weighs in around 573 kilobytes, or, also described as, 1/55th the size of the original app, allowing users of every model Android device the opportunity to curate and contribute to the social conversation. The idea behind lite apps is that users will likely rely on the dieted hardware that consumes less storage than the latest Android device requires. The company also has a unique tradition of creating stand alone applications for each of its features.
In 2016 it was mentioned that 80 percent of all global smartphones sales were android devices, leading the global market in overall smartphone sales. Three out of four active smartphones in use, as of November of 2017, were Android devices, with Samsung, being the most popular among them with a market share of 37 percent. OPPO, another Asian brand, is the second best performer with 11 percent of the Android users, followed by Huawei, consuming 10 percent of the Android user base. Pricing between the high end devices, such as Google’s Pixel and Samsung Galaxy’s series, almost matches Apple’s iPhone pricing at $1000, while leaving the rest of the market share to another 38 percent gap of Android users, with devices retail priced between $70 to $500.
In 2014, a map of smartphone users, through 280 million individual posts via Twitter, showed a depressing divide in America…..