Virgil Abloh is iconic..
I’ve been saying this since the first release of his NIKE collaboration that he will single handedly turn around NIKE playing background to the Adidas brand. Not only did he make his collabos with NIKE sneakers the hottest pairs to own but he’s also been able to keep the brand amongst the hottest in the global. Since his 2014 launch, anything he touches with the ‘Off White‘ logo turns into diamond. Outselling the worlds top brands, Lyst’s index names Off White for the third quarter (July-September) as the number one brand on the planet.
With Gucci and Balenciaga playing backup to the fashion industry, the brands are not without competition. Successfully utilizing streetwear and inserting themselves within the Hip-Hop culture to earn themselves a foothold on the list as second and third place. Prada also jumped from spot No. 10 to No. 5 and Yeezy traded up five slots to a No. 7 position which we will probably hear from Kanye real soon. Other than that all praises come from the research company Lyst uses it’s own affiliate shopping site and Google search data and for the first time including this previous quarter, began to add social media engagement statistics to convene all contributed data to this years conclusion.
Below is the Hottest Brands List followed by pages 2 & 3 displaying the hottest Men & Women luxury brands.
Women’s HOTTEST BRAND List After the JUMP!