The “Ni**a That Brought You $Two 👟 For A Pair” Is Bringing It Back @Pharrell

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Can I have it like that?

Just like the song back in 2006 P released the bright / multi- colored fashion line particularly targeting street artist and athletes like skaters, bikers and those of a playful artistic nature. The brand seemingly took a back seat as Billionaire Boys Club, his upscale brand took off. In 2006-07 the Ice Cream sneaker released fetched about $200 a pair at the BBC/IC location upon their debut, but re-sold for a value around $500-$1500. According to various sneaker news the relaunch of the brand/season originally produced by Reebok will now cost almost $400, including inflation and street trends value. The doubling of the price do not come as a surprise as P has been one of the few who been able to take local street wear to another level within the fashion industry. With the re-release sneakers, now made in Italy the capsule pieces will feature some new materials along with some vintage designs.

The sneakers will be accompanied by slip-on sneakers, slippers and seems to be targeting a female consumer base with the preferred color-ways. The debut capsule currently available will feature the classic diamond and dollar graphic, as embroidered on a leather and  brushed velour slide, sneaker along with a skate deck. The capsule also includes a hoodie, crewneck, t-shirt, money tray, card case, pillow, patch and an 18k-gold plated charm necklace.


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