#Nike ‘Move To Zero’ Initiative Barely Flirts With #Ecodown Activewear & Air Force 1 Crater Release

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Air Force 1’s Crater, sets Nike into a sustainable motion. Creating a simple but yet effective blueprint for future releases. As its popularity continues to rise, Nike approaches the ‘Crater’ from a different POV.  The classic silhouette moves away from the basic leather to recycled foam. Touted of reused materials. This 20% recycled TPU becomes Nike’s selling point, catering to the consciousness of their fanbase.

The sneakers make a debut without co-signs or any flamboyant campaign, unlike its predecessors.  Becoming solely dependant on the average Nike sneaker fan. There is hope that popular models like Nike’s Air Max and Nike Basketball molds will eventually fit the ‘Move To Zero’ mold before their estimated 2025 plan.

[bctt tweet=”Nike plans on having complete control over their ‘move to zero’ campaign by 2025 with the introductions of “ecodown’ activewear.” via=”no”]