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Plezi Hydration energy drink gets the assist from basketball superstar Steph Curry and former First Lady Michelle Obama.
Sports drinks have been the latest craze since the pandemic, tirelessly marketed throughout social media. Mainly gaining its momentum between athletes and SM personalities. Enters Plezi, is a sports drink focused on creating a healthy alternative for youths. Known for its ‘no sugar added’ content, Plezi made health its mission to improve the quality of food and beverages specifically among young people.
Plezi’s newest offering is aimed at the everyday athlete and health-conscious consumer. This new range joins the original Plezi kids’ drink and Plezi Fizz, fruit beverages for tweens and teens. The release reinforces the brand’s commitment to cleaner, smarter nutrition for all ages. Visually, the new Plezi Hydration is available in vibrant and sporty bottles, featuring bold colors like electric blue, lime green, and berry red that pop off the shelves. The brand focuses on a wellness-driven lifestyle and promises 75% less sugar than its competition.
The campaign releases feature co-signs from Steph Curry and Michelle Obama emphasizing the brand’s intentionality and purpose. “No nonsense, no shortcuts—because the next generation deserves better,” Curry said. Michelle Obama echoed the sentiment, highlighting that the drink was developed with input from registered dietitians to ensure it’s healthy and tasty. As more families seek out functional, nutritious beverages, Plezi Hydration looks ready to shake up the sports drink aisle—with star power, science, and heart behind every bottle.
