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Virgil Abloh and Mercedes Benz auctioned off the Project Geländewagen at the Sotheby’s Contemporary Curated auction on Sunday event on the weekend.
Daimler celebrated the unveiling of the Mercedes Benz Project Geländewagen between the famed designer Virgil Abloh and Gorden Wagener of Mercedes-Benz. The popular G-Wagon fetched $160,000.00 by an undisclosed buyer. The collaborative effort of the 1:3 replica of the popular G-Wagon eventually served as a centerpiece at the charity event. The G-Wagon made its appearance at the event in the classic Off-white and measured 74.8″ x 37.4″ x 31.1″. All proceeds of the Project Geländewagen auction will go to the Virgil Abloh™ ‘Post-Modern’ Scholarship Fund to support fashion students of academic promise of Black, African American, or African descent.
Virgil Abloh meanwhile took the opportunity to spotlight the seminal African American artists starring in the auction, his picks comprised: Barkley L. Hendricks portrait Latin From Manhattan…The Bronx Actually (1980), Kerry James Marshall’s The Wonderful One (1986) and Untitled Anxious Red Drawing by Rashid Johnson (2020).
Gorden Wagener says, “I am honoured to be the co-curator for Sotheby’s esteemed auction this year alongside Virgil. Mercedes-Benz has always been passionate about inspiring creativity, and the idea behind Project Geländewagen was to investigate new definitions of luxury and design. Given the times we are living in, we felt compelled to give back and do something to help shape the future, which is what this project was all about.”
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