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The fashion house will soon be experimenting with avatars and holograms at its innovation center as Tommy Hilfiger transforms the runway.
The fashion industry has been one of the most affected industries by the current pandemic. In order to save itself, the industry must do what they can while they are able to. Tommy Hilfiger is among the fashion houses currently reinventing itself with the possibility of ‘virtual runway shows.’
According to Daniel Grieder, chief executive officer of Tommy Hilfiger Global and PVH Europe has been running some “tests” amid the coronavirus pandemic. If in fact, a digital option is a viable path to sustaining runway shows amidst global or even local emergencies we could be seeing more fashion brands adapt to technology. We can even witness these runway shows open up to the viewing public rather than by invite-only options.
In 2017 Tommy Hilfiger’s newest line ‘TommyNow‘ took inclusivity to the next level adding clothes for people with disabilities. His most current approach to the brand has been adding a lot of younger celebrities to his collaboration options. While runway shows are something that has been consumed by elites and but creativity can change all that.
Since the ‘TommyNow’ brand is an all-inclusive brand it should also support those who are not elites.
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