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Al Harrington ‘Viola cannabis’ company has tapped ‘The Answer’ Allen Iverson for its first brand partnership of the industry.
Under the ‘Viola’ brand, Al Harrington is aiming to create social equity. Al aimed to increase minority participation in the cannabis industry while ‘Viola’ is still a minority-owned brand within the cannabis industry. With that said, the NBA legend reached out to ‘The Answer’ for its first brand partnership. The strain expected release is Fall of 2021 under the Viola brand imprint. Leading with the Viola, the duo have also announced their continuous pursuit to “continue to build among many of Al’s business initiatives.”
“I’ve had a lot of people approach me with business opportunities, but this one with Al was different,” Iverson says about partnering with Viola. “After seeing how devoted he is to this business and him educating me on how beneficial the plant is, it just felt right. I’m excited to be a part of it. Together, we’re about to change the game.
In 2020, BR news announced as A.I. approached his 45th birthday, he would benefit from a previous contract by the sneaker brand. Iverson famously signed a lifetime deal with Reebok that guaranteed him a $32 million trust when he turns 55.
Viola states that increasing minority shares, feeding the community, and creating careers within the industry have become a focus of Al and his team.