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Fear Of God designs the ‘Super Collab’ t-shirt benefit where 100% of its proceeds going to George Floyd’s family.
A sponsored tee was teased today with the intent of contributing to the recent passing of ‘George Floyd.’ The benefit t-shirt was designed to donate 100% of its proceeds to the surviving members of his family. The 11 collaborating brands who joined the protest tee all have two things in common. They are all minority-owned and independently-owned labels.
Among the brand’s collaborating with Fear Of God on George Floyd’s ‘GF’ t-shirt were Pyer Moss and Off-White. The ‘GF’ font embossed protest stands for ‘Geroge Floyd’ while the sponsored brands include Just Don, Union, Awake, Denim Tears, Noah, and Me. Posted with a message on his IG, Jerry Lorenzo said;
“All that we do for @fearofgod is fueled by a generational love. A love to be an example to my children of what’s possible, a love to create an independent business that my children have the choice to one day carry on,” Fear of God found Jerry Lorenzo wrote on Instagram. “George’s daughter Gianna will not have this choice. We can never become for her what was lost, but we can help fill a small hole in her life by providing one thing she may not have to worry about.”
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our FG is a GF now… in honor of George Floyd, the life lived and in support of the generation after him, we are supporting the link in bio, the Gianna Floyd Fund (George Floyd’s Daughter)… standing in solidarity, with other independent and minority owned businesses, we’re donating all money raised tomorrow thru the sale of a limited run of GF tees. the american made t-shirts, constructed here in our mainline factory, go on sale tomorrow 6.5.20 @ 9am pst here at the @fearofgod instagram channel… feel free to visit the link and support the cause independently.
The tee will go live on Friday, June 5 at 9 p.m. PST on Fear of God’s Instagram. All proceeds will go toward the Gianna Floyd Fund, created to establish a trust for Floyd’s 6-year-old daughter, Gianna.
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