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eBay launches an authentication department to prevent online scamming and reduce refunds for sneaker lovers.
The marketplace highly responsible for curating the sneaker culture is finally introducing its authentication program. Since the rise of the sneaker culture, more authentication programs have been in demand for Nike and Adidas releases. Many enthusiasts like myself have had negative run-ins with purchases on the site. After endless browsing, many have had refunds requests and returns. To prevent future scams and fraudulent purchases, eBay has announced that it would be taking a proactive approach.
The program that launches this month will also include authenticating wristwatches that cost over $2000. Led by an independent team of experts, the program should and possibly allow more collectibles like sports memorabilia and a variety of vintage items listed on the marketplace. Eventually, the program will expand and incorporate any sneaker that costs more than $100.
The eBay Authenticity Guarantee program lives by the three main principles of Proof of Authentication, Third-Party Authentication, and Verified Returns.
“Authentication has become an expectation for today’s consumers in categories of high passion and high value, and this program makes eBay the most attractive platform for enthusiasts in these categories,” says Jordan Sweetnam, SVP and General Manager of eBay North America. “eBay operates the world’s most diverse sneaker marketplace – with the widest selection and best prices – and by removing any uncertainty with the buying process, our community can buy and sell with total confidence.”
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