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Nike celebrates its 50th anniversary with one of its most famous ads starring Spike Lee in Seen it all commercial.
The athletic brand is celebrating 50 years this week. Nike uses the opportunity to flashback to one of its most iconic ads for inspiration. Seen It All is a short film that honors the strength of Nike’s past and “the promise of its future,” according to a press release. Mars Blackmon makes a re-emergence for the minute-long special release.
In short, Mars passionately comments on landmarks spanning 50-years of sporting moments before turning to a protagonist named Zimmie, played by Indigo Hubbard-Salk.
Seen It All pays homage to sports legends while celebrating the upcoming generation. Nike athletes like Michael Jordan, Serena Williams, Tiger Woods, Kobe Bryant, Mia Hamm, and Megan Rapinoe were highlighted, amongst newcomers like Naomi Osaka, Sabrina Ionescu, Chloe Kim, Ja Morant, Reilyn Turner, and Joe Burrow. With more than 40 athletes showcased in the commercial.