Nike’s One Box Cuts Packaging in Half But Aims For Zero Box Shipping

Move to zero
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Intending to reduce waste, Nike moves to zero and removes the coveted shoe-box for ‘One Box’ sustainable shipping. 

Nike’s latest advancement introduces a sustainable packaging solution. The effort dares to remove the basic shoe-box, only for it to be replaced with the Nike One Box. This single shoe-box offers the functionality for both deliveries and replaces the storage.

Over the past couple of years, the team at Nike has become environmentally conscious, with the evident design of the Space Hippie team that released a line of shoes made with up to 50% recycled material by weight. Nike realized they needed to create low-impact packaging to match their future-focused initiatives. The Nike One Box eliminates waste, as well as the double-boxed conundrum. A straight forward utility box that serves 2 jobs for less weight and material. Only to create the unsettled feeling of the original shoe box.

In a statement by Hastings “Packaging is sometimes an afterthought,” says Rich Hastings, the designer behind Nike’s custom shoe boxes for more than 20 years. “But what people may not realize is that it can have a huge impact on the environment.”



In the last couple of days, eBay has listed the coveted Nike sneaker boxes for $40 to $250. While one box and move to zero intends to reduce waste, the decision-maker will be on whether or not empty sneaker boxes go up in their prices.

Image courtesy of Nike
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