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In 2020 there were a few events that came through for those of us in lockdown. Some, unfortunately, were dead on arrival.
Good;
Social media enthusiasts continue to discover new mobile apps with the budding popularity of Clubhouse. The clubhouse audio application allows its users to speak in real-time with other members. The app gained notoriety among the Hip-Hop community, specifically. The initial mention of CH began when Hip-Hop artist discussed their frustrations publicly with one another. The app was developed and owned by Silicon Valley entrepreneur Paul Davison and ex-Google employee Rohan Seth. CH eventually raised approximately $12M in funding from US capital firm Andreessen Horowitz.
Bad;
The movie streaming app Quibi was short-lived through the pandemic. Ultimately, the company raised $2-Billion in funding but blew it based on its underestimation of its targeted viewers. The app featured shorter than usual episodes with Kevin Hart, Drake, and a handful of Hip-Hop artists. With the failure to predict user attention span during the 2020 lockdown, Quibi had a grand-opening followed quickly by a grand-closing.
Maybe;
Keep an eye on, Caffeine. Caffeine is a social broadcasting platform (live streaming) that delivers live, interactive content at the intersection of gaming, sports, and entertainment. The app has hosted various Hip-Hop artists aside from the growing popularity of its competitor Twitch. Twitch is currently struggling with music streaming licensing issues that are affecting many of its most popular users.
Caffeine has raised $146 million to date from investors in 3 rounds led by 21st Century Fox, Andreessen Horowitz, and Greylock Partners.
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