LVMH Investment In Streetwear Brand Targets MadHappy Clothing Label

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The Moët Hennessy Louis Vuitton couture brand confirms the beginning of something with their first investment into the Los Angeles label streetwear brand, MadHappy.

The small streetwear brand well not so small anymore. With a yearly income averaging $1 Million according to reports since its release in 2017, through its MadHappy online store, including a permanent Los Angeles store and various pop-up locations. The label has caught and accepted the attention with a monetary invest from LVMH.  The Paris-based luxury conglomerate LVMH has over the years taken interest in the streetwear market. This week it has been reported that they have offered an investment of a whopping $2.5 Million into the Madhappy brand’s future endeavors.

Over the past few years with labels like Supreme, Billionaire Boys Club, Stussy & Bathing Ape among others directly leading the path to hyping designer streetwear like Virgil’s Off White and the MadHappy brand.

The brand is still sizeably small touting 50K IG followers with but as mentioned above they have already hit the $1 Million revenue mark as a streetwear brand. Using the LVMH addition further eases the supply chain to design and distribution among the necessary PR projects that will be studied in the near season.

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In the case of MadHappy, the founders Peiman Raf, Noah Raf, Mason Spector, and Joshua Sitt are all becoming very noticeable for their efforts in design as well as the press related ideas.

Image courtesy of Will Azcona
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