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Brands are all coming together to donate millions to health workers and others who are on the frontline of the Covid-19 pandemic.
The ongoing CoronaVirus pandemic is being led by health officials all over the globe. The tragic situation has also allowed various brands and celebrities among others to step to the forefront. Despite layoffs, brands are leading the charge in support of our health authorities on a global scale. Brands from high-end couture to sportswear are taking charge of donations. FWN compiled a list detailing all of the mentioned brands and their intentions.
- Nike has pledged over $15 million to fight the coronavirus
- New Balance is donating $2 million toward coronavirus relief efforts
- Kering is providing the French health service with 3 million surgical masks
- LVMH pledged 5 million euros ($5.39 million) to go toward the delivery of face masks to French health authorities
- Under Armour is donating $2 million to support people affected by the coronavirus pandemic
- Kenneth Cole is donating 20% of sales to the COVID-19 Solidarity Response Fund
- Mario and Enrico Moretti Polegato, presidents of Geox and Diadora, have made a donation of 1 million euros ($1.08 million) to the Veneto region of Italy to help manage the health emergency caused by the coronavirus.
- Faryl Robin is donating 2,000 masks per week to New York City and surrounding tri-state area hospitals.
- Rothy’s has launched a fundraised with nonprofit Direct Relief in support of the coronavirus healthcare workers across the U.S.
- A portion of sales from Esquivel’s Esquivel X line will go to Giving Children Hope, an organization that provides food and supplies to those in need.
- Kerby Jean-Raymond’s Pyer Moss has set aside $5,000 to purchase medical supplies including face masks and gloves and another $50K for small business.
- Sarah Flint is donating 25% of proceeds from any purchase on its site through March 24 to Lions Clubs International.
- Moncler donated 10 million euros ($10.9 million) towards a new hospital in Milan.
- Margaux is donating 10% of all sales through April 15. Shoppers can direct proceeds toward either Direct Relief
- Soludos will donate 10% of net sales on March 25 to No Kid Hungry, a nonprofit that provides food to children who have been hurt by COVID-19-related school closures.
- Through April 6, Mia Becar is donating all proceeds from online sales to the California Community COVID-19 Emergency Response Fund.
- Jambu & Co. is donating $5 to the CDC relief fund campaign for every pair of Jambu and JBU shoes purchased.
- Zadig & Voltaire is donating 20% of its online sales from its newest collection to the Paris Hospital Foundations — Hospitals of France.
- Joybees will donate $3 per pair of shoes sold online to Denver’s Food Bank of the Rockies.
- Giorgio Armani donated 1.25 million euros ($1.42 million) to hospitals and medical institutions across Italy that are working fighting the spread of the coronavirus.
- Keen is giving away 100,000 pairs of shoes, valued at approximately $10 million, to those affected by COVID-19,
- OOFOS is donating over 1,000 pairs of its shoes to medical professionals and nurses across the United States.
- Time is donating 1% of footwear sales on its website to aid the elderly and at-risk people across the United States.
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