#Rihanna Becomes The First Lady Of The #LVMH Brand

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x #Fenty evolves into a fashion label 

[mks_dropcap style=”rounded” size=”52″ bg_color=”#0096c3″ txt_color=”#ffffff”]A[/mks_dropcap] s anticipated, Fenty is evolving into the brand it was destined for. This morning the French conglomerate LVMH took to social media to officially announce plans to start up a fashion label with the multi-award winner and successful entrepreneur, Robyn Rihanna Fenty.  The announcement comes on the heels of the budding Fenty Beauty line (launched when Rihanna was just 29 years old) in addition to becoming a high end clothing company. The Fenty beauty brand according to Forbes has earned $72 Million and now alongside the $12.5 billion Euros  company, for the first quarter 2019, an increase of 16% that LVMH brand is touting globally.

Fenty will be the first fashion house under the LVMH to be led by a woman and second fashion house under the brand following the Christian Lacroix brand built by LVMH from the ground up. 

In an LVMH press release, Rihanna stated, “Designing a line like this with LVMH is an incredibly special moment for us. Mr. [Bernard] Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

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Rihanna celebrated this morning with thanks of her own.


Rihanna still owes us an album and something tells me we’ll have to wait just a little bit more…


Image courtesy of LVMH
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