Pepsi & Roc Nation Announce #SuperBowlLIV Halftime Show Performers

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After weeks of speculation

Well many have already guessed it. The ‘social change’ program that was pulled together by Jay and his team at Roc Nation with the NFL, in creating a non-for-profit social justice agreement has snowballed, but mostly was part of a bigger more ideal motive behind the partnership into hosting various events in partnership with the NFL.Among other things.

According to CNBC, Jay-Z’s Roc Nation as per the agreement announced in August , will co-produce the halftime show at ‘Superbowl LIV (2020), which is scheduled to air on Fox in 180 countries. Fox who has extensive ties to the actress/singer, Lopez through her show “World of Dance” and her previous role on “Shades of Blue,” a crime drama that aired for three seasons on the network before ending has tapped the multi-talented JLo along with Roc Nation managed global artist Shakira for the 2020 performance. First time performance alongside each other.

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Today, the National Football League, Pepsi and Roc Nation confirmed that the two superstars will share the stage at Hard Rock Stadium in Miami Gardens, Florida come Feb. 2nd 2020. Both celebrated their upcoming performance by posting the release of artwork provided by the NFL to their millions of social media followers.

But those RATINGS!

The performance is an attempt to revive the Superbowl on LIVE TV. According to CNBC ratings have fallen for the fourth year in a row: Last year, 103.5 million watched the NFL championship game, down from 111.3 million in 2017 and 111.9 million in 2016. Viewing figures peaked in 2015, when 114.4 million saw the New England Patriots beat the Seattle Seahawks 28-24.

Image courtesy of NFL
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