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Puma linked with actress Lauren London for a moving tribute & campaign titled “Forever Stronger” in memory of her boyfriend Nipsey Hussle.
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Filmed in an unfortunate nine months after the shocking murder of Nipsey Hussle, LL her longtime boyfriend, the video by PUMA highlights London. shot against aa backdrop of the local neighborhood Crenshaw, Los Angeles where London and Hussle made their home.
In a voice-over, London recites a poem by Samantha Smith that begins, “There is nothing to hide here. No way to pretend. We relate we disagree, we disengage. We are running into each other. We are the song that rights itself, the melody replays in the key of elevated living. We forget the words, we never forget the feeling. Glory and divinity conduct our symphony. We are infinite infinity. Like a sacred epiphany, we are meant for we. We are flowing, we are growing, we are open like the red sea.”
After a successful weekend of TMC popups around the country, the Marathon clothing in collab with Puma, enlist London as an official Puma ambassador. As well as an ongoing collaborative collection with Puma that will highlight the legendary movement at Nipsey Hussle’s Marathon store in the Crenshaw neighborhood of Los Angeles.