Nike Gives Air Jordan ‘4’ The ‘What The..’ Treatment Inside

Nike Gives Air Jordan ‘4’ The ‘What The..’ Treatment
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30th anniversary celebration

With the 30th anniversary celebration approaching and a release date set in November 2019,  the Air Jordan 4 gets the ‘What The..’ treatment. Subtle adjustments to the pair of sneakers, is not new reflected in its colorways, but the mismatched theme incorporates past colorways of the mixed pair of sneaker into one huge release. And what better than the 30th anniversary.


Love or hate the “What The”,  concept, it has been dormant for the past couple of years since its debut in 2007. Making a popular debut in the What The Dunk sneaker release popularizing mis-matching sneakers. A few features has made a release but nothing as significant since the What The Dunk.

Sporting ‘Cool Greys’, ‘Military Blue’ and ‘Fire Red’ from years back along with a “Cement” palette as well as the fan favorite “Bred” will be available in a white silhouette.

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Stay tuned as more information becomes available regarding the “What The” Air Jordan 4. The pair is currently rumored for a Nov. 23 release date. Hit the JUMP for more pics.

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