(Press Play For Audio Article)
from footwear to footware…
[mks_dropcap style=”rounded” size=”52″ bg_color=”#496990″ txt_color=”#f9f9f9″]A[/mks_dropcap] fter the success of the self-lacing shoes which Nike briefly adapted to running sneakers in the Adapt BB, Nike has been increasingly eager to expand its sector of smart sneakers within the athletic industry. The Fashion Law reveals that last month the company submitted an intent-to-use trademark application for the registration of the word “footware” at the U.S. Patent and Trademark Office (“USPTO”). The term, used as a hybrid between “footwear” and “software”, would be used to describe its new smart sneakers.
Nike describes ‘footware’ as “computer hardware modules for receiving, processing, and transmitting data in Internet of things electronic devices; electronic devices and computer software that allow users to remotely interact with other smart devices for monitoring and controlling automated systems”. The definition mentioned by Nike is what will create the new hybrid industry of footwear to, footware.
We have yet to see a break through into wearables between apparel but Apple Watch 3rd gen is definitely seeing some success as well as the Samsung Watch which shared a brief success. As far as wearables it seem to be the only 2 device featured along the more athletic wireless earbuds features from Beats By Dre & Samsung.
There are no entries of recorded smart sneakers being used by athletes to date.