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The athletic brand attempts a tap into a budding market of consumers using their cotton and corn ‘plant-based’ vegan sneaker recipe.
2019 was a huge deal for Reebok. The brand made Cardi B part of its team as an ambassador for the Reebok Classic’s division, debuted its presentation collaboration with Pyer Moss in Brooklyn N.Y. last year and adding to their list of accomplishments the brand announced that they will be moving forward with a ‘plant-based’ vegan sneaker release.
The ‘plant-based’ vegan sneaker initiative launch is scheduled for Spring 2020 according to Reebook website. Cotton, corn, eucalyptus trees, and algae foam are all part of the materials that seem to be contributing back into a market of supporting a vegan lifestyle.
PETA the animal rights group released a statement in full support of Reebok move to plant-based, The post read ‘Reebok’s Vegan Sneakers; Out: Kanye’s Leather Loafers’
“With Forever Floatride GROW, we’re replacing oil-based plastic with plants,” said Bill McInnis, vice president of Reebok Future in a statement.
The shoe is said to be highly cushioned, with a responsive midsole built from sustainably grown castor beans. Utilizing the eucalyptus tree as it is naturally biodegradable, sustainably sourced, strong, and breathable. The sock liner utilizes BLOOM algae foam. The flexible, durable, and responsive natural rubber outsole is sustainably sourced from real rubber trees, as opposed to the petroleum-based rubber featured in other performance products.