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Air Jordan partners with Snap technology to launch their latest collection using ‘Bitmoji’ characters as models.
Snap’s Bitmoji models will be the spotlight of the upcoming Air Jordan x Snap partnership. The athletic line will be using the social media platform to launch the seasonal campaign globally. According to Statista, Snap has a gathering of 238 million daily active users worldwide. Seems like far more than enough, but combined with Gen Z’s ($143 Million) spending power it’s bigger than what we have imagined. It the perfect launchpad for the upcoming release of the Jordan XXXV highly anticipated sneaker. Schedule to debut in 5 distinctive colorways, along with Air Jordan 1 options and apparel.
Air Jordan intends that users will interact with the brand using the Bitmoji characters as a preferred option. The goal is to get users familiar well ahead of the launch and direct them to a special digital shelf.
Via Yahoo Life.
“This partnership takes Jordan’s physical apparel and sneakers into the digital world in a deeply personalized way,” said John Imah, head of games and entertainment partnerships at Snap. “We’re excited to tap into Jordan’s legacy of innovation and enable Snapchatters and Bitmoji users to authentically express themselves and their love for the Jordan Brand through our collection.”
