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Nike sets out to write a new script for the Jordan Brand, led by the release of the ‘Court To Runway’ apparel capsule.
The sports apparel brand set out to make a statement with their latest ‘Court To Runway’ release. Nike has been growing its sales base among women throughout the year, which the effort has been epitomized by its Air Jordan holiday 2020 apparel drop. The capsule pushes the envelope using textiles and silhouettes in bold animal prints, sumptuous fabrics, and rich colors. All while maintaining the traditional anesthetic off the court with brown faux leather jackets and jumpers.
The ‘Court To Runway’ capsule, was highlighted by three faux leather pieces. A Jordan flight suit, utility pants, and a long-sleeve top create the all-woman drop for the brand. All three pieces sport the iconic Jumpman logo while taking on a life of its own. Additionally, the capsule includes a woven jacket and joggers. A bodysuit, leggings, plus a leopard spot cropped fleece jacket and a three-quarter-length fleece coat that converts to a cropped jacket with a hidden zipper. The coveted apparel pieces go on sale from $55 to $350.
Items launch on November 26, 2020, on nike.com and at select retail accounts like nordstrom.com globally.
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