Inside Beyonce’s Ivy Park x Adidas Collaboration Pre-Order Frenzy

Inside Beyonce’s Ivy Park x Adidas Collaboration Pre-Order Frenzy
(Press Play For Audio Article)
Getting your Trinity Audio player ready...

In an epic online pre-release from Ivy Park x Adidas, Beyonce’s first-time collaboration with the athletic brand is sold out.

From $60 tees to $250 parkas the Ivy park brand smashes Adidas online ore-order releases.  The collection from Beyonce and Adidas is the first collaboration of its kind.  In an effort to re-release and re-invigorate the brand’s recent transformation into what is being hailed ‘ath-leisure’ wear. The collaborated release is available for both men and women.

The collection offered online includes footwear ranges in price from $99 for the Sleek Super 72 silhouette up to $199 for the Ultraboost. The Sleek Super 72 is offered in women’s sizing, while the Ultraboost and Nite Joggers are offered in men’s sizing. Along with clothing sized from XS-XL. That was previously available on the website.

Although it’s entirely possible that Adidas will offer the pieces shown here along with some additional colorways at their anticipated instore locations limited throughout the nation. Possible, but unlikely based on the online response we’ve seen tonight. As of now, the collection will launch at select Adidas stores on January 18th.

On Topic:   #Beyonce Relaunches #IvyPark Brand W/ Adidas Signatures

Hit the JUMP for Images on what you’ve missed out on.

Image courtesy of Adidas
Featured Interview