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The athletic brand is donating 10,000 sneakers to various Atlanta based organizations that support #BlackLivesMatter communities.
New Balance announced it will donate 10,000 running shoes in honor of Ahmaud Arbery. Ahmaud Arbery was jogging in Georgia when he was chased and gunned down as a consequence of racism.
“Today, running takes on a new meaning for the global community. When you go out for a run to train, to better yourself, or just to clear your head join us in saying his name: AHMAUD ARBERY” New Balance began. “No one in the Black community should fear for their lives while running. In Ahmaud Arbery’s name, we will be donating 10,000 pairs of shoes to Black community-based programs in the Atlanta area.”
The donation joins other brands who are currently supporting the ‘Black Lives Matter’ chorus that is happening around the world. As of last month, the brand and its athletes donated more than $1 million worth of footwear to medical workers on the front line of COVID-19.
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A first step. #GlobalRunningDay #AhmaudArbery #BlackLivesMatter